Adin Ross Is Back on Twitch—Is Kick CEO Ed Craven Next?

Twitch and Kick have continued to have drama, mostly on Twitch’s side of things. They still refuse to unban Kick CEO Edward Craven from their platform. The industry giant has been fighting against its only competitor, Twitch, for years now, but with Eddie looking to bury the hatchet, things could be shifting.

Eddie recently made a public plea to Twitch for forgiveness, seeking to end his nearly four-year ban from the platform.

Pretty sure I was the first (and only?) perm ban for streaming slots 😅

The category seems like it’s still thriving though…

That said, respect to the Twitch moderation team. Moderating fast moving social platforms isn’t easy. pic.twitter.com/SI1cDKcrVr

— Eddie (@StakeEddie) April 18, 2025

This surprising move comes on the heels of Kick’s announcement of a new feature that will let its partners multistream on platforms like Twitch and YouTube. Eddie has shown interest in testing the feature out for himself, but with the odd relationship between the platforms, this controversial collab may not happen.

With Adin Ross’ recent unban, who really knows what could happen, as Twitch has just welcomed back one of the more toxic streamers on the internet.

Is Eddie Craven Going Through a Redemption Arc?

Eddie Craven now finds himself in a rather weird position, all things considered, as his public request is aimed at what many would view as his chief rival. His history with Twitch ended up getting him a fat ban approximately four years ago when he was streaming slots, which falls under Twitch’s restrictions on gambling-related content. 

Eddie did, however, point out how much he respects the Twitch moderation team, even with his permanent ban keeping him away from the platform. It seems like he’s willing to do or say anything to get in their good books.

His recent appeal for unbanning, citing maturity and healing, is realistically all for the money; the guy is a greedy businessman at the end of the day. For Eddie, getting unbanned would not only be a huge personal victory, but a chance at potentially raking in millions through his Stake casino. It would give him a unique opportunity to test and showcase Kick’s new feature firsthand and maybe even pull a couple of viewers over to Kick instead. 

His new “Kick Talk” show is also conveniently one of the first things he wants streamed on both platforms, which he views as a stepping stone towards a more agnostic view of the streaming landscape.

With all that said, the real implications of unbanned Eddie are complex, to say the least. On one hand, it would be big for creators, as they wouldn’t have to pick sides, but on the other hand, Twitch could be helping its main enemy in the long run.

Adin Ross: The Comeback Kid

Adin Ross is anything but boring these days, as his content has taken a shift after his long hiatus last summer. He’s managed to clean up his image enough that Twitch has overlooked his repeated violations of their TOS. His official reason was for “hateful conduct.” The ban was probably one of the biggest ever on the site, as Ross is truly a force of nature like IShowSpeed and Kai Cenat.

Following his vito, Ross made a ton of cash over on Kick, where he continued to stream and maintain his loyal audience. However, his time was not without its own controversies. 

Many point out that he platformed people who have some pretty extremist views, which led to a ton of questions about his impact on some of his younger viewers. Just look at the whole Andrew Tate thing. He may not be the antichrist like many make him out to be, but he certainly shouldn’t be a role model for all kids.

Nonetheless, over the two years he was away, Adin has time and time again said sorry for how he acted when he streamed on Twitch. In the months leading up to his unban, he’s vowed to clean up his act for real this time.

His constant effort did pay off, as we all know, and his ban was lifted on March 29, 2025. His followers did a reset when he came back to the platform, but that’s a tiny price to pay for a guy like Adin. All that’s left to see is if his clout-chasing ways will get him forbidden again.

Kick’s Multi-Streaming Power Play

Kick changing direction and letting its partners multi-stream may seem like a bad move on the surface, but for them, this is really a win-win situation. The creator gets to monetize both their Kick and Twitch chat, while the former gets more exposure overall without having to fork out millions in contracts.

Kick knows that by letting creators reach a wider audience without hurting their revenue, they would attract top talent. This feature could pressure Twitch and other platforms to reconsider their own policies on multi-streaming.

This won’t instantly push Twitch off its throne by any means, but it could, with time, provide an alternative solution for creators who are trying to grow as fast as possible.

The Bigger Picture: Will Twitch Forgive and Forget?

The central question still stands, though: will Twitch extend the same second chance to Kick CEO Eddie Craven that it recently granted Adin Ross? Eddie’s public comments about personal growth and his desire to make the most out of Kick’s new multistreaming feature put Twitch in a delicate position.

Unbanning him instantly could be seen as favouritism by the community, but on the business end, it could open the door to a less adversarial relationship between the two platforms. It could also create opportunities for future collabs and content sharing across the different ecosystems. 

Twitch has to think really hard about what it’s actually doing, as this could set a bad precedent if it bans the CEO of one of the world’s largest gambling sites. Before he started Kick, Eddie always had his hands in gambling, which Twitch is looking to move away from.

No matter what happens, the overall industry landscape will undoubtedly be changing in the coming years.

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