Twitch’s Latest Moves: Sponsorships and Ban System Updates
Twitch has been making some significant changes to start 2025, empowering streamers with new monetization channels while also cracking down harder on the more toxic parts of the community.
On the monetization side of things, Twitch has moved to put individual ads and sponsorships more in the hands of creators themselves through a new sponsorship dashboard. Once set up, this dashboard will connect you with what are supposed to be optimal partners, maximizing the ROI for the advertiser and profit for the streamer.
Streamers will get a guaranteed base pay, according to Twitch, along with performance bonuses depending on how well the sponsorship pans out. The new system was launched to a select few partners to start on February 25, but it will be available to all affiliates by March 2025.
It’s a well-known fact that Twitch has been bleeding money for years, but with new advertising models, they could very well end up turning the tide, especially if this type of sponsorship takes off. Twitch gets a piece of the more lucrative direct sponsorship, and the streamers get far more vetted companies to work with.
When asked about the changes, Mike Minton, the Chief Monetization Officer at Twitch, stated:
“Twitch grows alongside its streamers as they build their communities and success, and sponsorships are key to that growth. With Creator Profiles and our new partnership with StreamElements, creators can now easily showcase their channels and connect with relevant sponsor campaigns.”
Twitch Ban System Update
Twitch has gone ahead and made quite a few quality-of-life changes to the ban system on the platform, helping out those with more minor infractions while also tightening their grip on repeat offenders.
Instead of their old three-strike system, where longer-term streamers ended up being punished for small mess-ups, strikes now expire.
Twitch enforcement system update, February 2025
“ Starting today, most violations will expire and drop off of your account after a set amount of time. Most violations committed tend to be low severity, such as cheating in online games, and will expire in 90 days. However, higher severity violations, such as hateful conduct, will remain on an account longer and will expire in 1 or 2 years.”
More severe violations are still going to cost you your channel, so, no N*zi hate speech.
Moreover, if you get multiple strikes for the same issue in quick succession, you will increase the length of your ban each time you’re hit with the hammer.
This should realistically make the ban system far fairer for the vast majority of users on the platform. For large-scale repeat defenders like Adin Ross, your chances of getting unbanned are slim to none.
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