Snoop Dogg Stars in BGaming’s Latest Slot Release: Snoop Dogg Dollars
04 October 2024
Kaleb Vanderhorst Author Legendary rapper Snoop Dogg has teamed up with the gambling brands BGaming and Roobet to launch his first-ever branded slot, Snoop Dogg Dollars. Launched on September 25, 2024, the game leans heavily into Snoop’s general aesthetic, with weed symbols, “dug up” bonuses, and great visuals that match his iconic career.
One of the standout things about Snoop Dogg Dollars is the rapper’s personal involvement in the game, as Snoop Dogg himself provided the voiceover for the game, and the soundtrack features a selection of his classic hip-hop hits.
“Snoop Dogg Dollars is a celebration of Snoop Dogg’s career, and we want players to join in the appreciation of the true master of his craft,” said Alexandr Shavel, Product Owner at BGaming. “Snoop Dogg is one of the world’s best-known rappers with a legacy that spans decades, and he remains as high-profile as ever.”
A Deeper Dive into Snoop Dogg Dollars
Snoop Dogg Dollars is an overall solid slot with some decent mechanics that help it live up to the rapper’s iconic career. The game’s features are designed to appeal to both fans of Snoop and experienced online slot players.
Screenshot of Snoop Dogg Dollars Slot by Bgaming
- Cluster Wins: To win with clusters, you need five or more matching symbols on the 6×8 grid. Each winning cluster marks its cell, and if subsequent wins occur on the same marked cell, a multiplier is applied, starting from x2 and increasing by 2x for each consecutive win.
- Dug up bonuses:
- Weed symbols: These symbols upgrade all active multipliers before disappearing.
- Skull symbols: Skulls clear low-value symbols and trigger a refill of the game grid.
- Scatter symbols: Landing three to six scatters awards 10, 12, 15, or 20 free spins. During free spins, scatters can transform into wilds or 10x multipliers, enhancing winning potential.
In addition to the exciting gameplay features, Snoop Dogg Dollars also boasts stunning visuals and a banging soundtrack, as we mentioned. The game’s graphics are inspired by a distinct 90’s style, and the soundtrack features a selection of his hits, including favourites like Gin and Juice.
The Impact of Celebrity Partnerships in the iGaming Industry
Snoop Dogg Dollars is just one example of the growing trend of celebrity partnerships in the gambling industry as personalities try to make the most of their fame.
It’s much easier for an online casino like Roobet to get someone on their site by piggybacking on celebrity fame than it is to organically market from the ground up.
By this point, we all know celebrity partnerships can be a powerful marketing tool; just look at the Kardashians. We just have to hope gambling companies won’t abuse the reputation of our favourite celebrities to scam us.
When a well-known personality like Snoop is associated with a brand, it can make the game feel more personal but also give you a mental image to hold onto.
All in all, as the larger iGaming industry continues to evolve, there will be tons of celebrities flocking to the space just like they did with alcohol a couple of years ago. Just make sure you’re not betting outside of your means just because you feel an attachment to a particular slot, even if it’s branded by your childhood hero.
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